founder

I

Co-founder + CCO

Plumwheel

AI-powered storytelling agency for B2B founders.

Most agencies sell content as a service. We sell the system that turns one founder conversation into weeks of marketing in the founder's voice. The bet: AI is useful when it amplifies a real voice.

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II

Founder + technical lead

RAGnos Labs

AI build lab for founders and early-stage teams.

We partner with founders to ship AI-native MVPs end to end. We don't advise on AI transformation; we build it. Most companies need to become AI-native, not AI-curious, and the gap between those two is a product, not a deck.

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Throughline

Two companies, one craft. Storytelling is the throughline. Plumwheel applies it to founder voice at scale. RAGnos applies it to the AI products that carry that voice. Twenty years of pictures (theater, editorial, portrait) is what taught me the craft in the first place.